The templates not only help you make better presentations, but also make you see your business from a fresh perspective. Financial Statement Analysis In this section you will use your income statements and balance sheets to develop a study of relationships and comparisons of: Below is an example for a furniture shop in France.
You would then present your competition. The Marketing Plan defines all of the components of your marketing strategy. Discover some interesting and creative models to present your market analysis to your audience. Market Need This section is very important as it is where you show your potential investor that you have an intimate knowledge of your market.
It is of prime interest to the lender and shows how you intend to repay your loan. You should write this part in parallel with the Competitive Edge part of the Strategy section.
One way to carry the analysis is to benchmark your competitor against each of the key drivers of demand for your market price, quality, add-on services, etc. In my example of jewels, value for money would be one of the drivers of the lower end market whereas exclusivity and prestige would drive the high end.
If you are seeking a lender or investor, ratio analysis as compared to industry standards will be especially critical in determining whether or not the loan or venture funds are justified. Her books are in libraries and bookstores throughout the U.
Your accountant should be able to give you the useful life of a desk but you should know it since it is your market! All agreements currently in force between your company and a leasing agency, mortgage company or other agency. The work is much easier if they are done in the order presented because they build on each other, utilizing information from the ones previously developed.
Supporting Documents This section of your plan will contain all of the records that back up the statements and decisions made in the three main parts of your business plan.
Business Planning What are the Benefits? Month and year your plan was prepared. Revenue and expense figures are drawn from the three-year income projection.
Include legal agreements, utilities forecasts, etc. Liquidity Analysis net working capital, current ratio, quick ratio Profitability Analysis gross profit margin, operating profit margin, net profit margin Debt Ratios debt to assets, debt to equity Measures of Investment return on investment Vertical financial statement analysis shows relationship of components in a single financial statement Horizontal financial statement analysis percentage analysis of the increases and decreases in the items on comparative financial statement Business Financial History This is a summary of financial information about your company from its start to the present.
When coming up with an estimate yourself it is always a good practice to test both the bottom up and top down approaches and to compare the results.
Balance Sheet Shows the condition of the business as of a fixed date. You can find more creative ideas for SWOT templates here. It is the blueprint of your business and will provide you with the tools to analyze your operation and implement changes that will increase your sales and, ultimately, your profitability.
Target Market The target market is the type of customers you target within the market. Keep track of each copy that you give out. Your business plan will be beneficial only if you update it frequently to reflect what is happening within your business.
Measure your projections against what actually happens in your company. This is a key section if you are seeking funding. Include information about your sources and handling of inventory and fulfillment. A business plan will be the best indicator that can be used to judge your potential for success.
To do so you need to highlight in this section some of the drivers that your competition has not been focussing on. One way to look at what a driver is, is to look at takeaway coffee.
Do not do this part of your plan until you have finished those two sections.
Cash flow statements show both how much and when cash must flow in and out of your business. As you can see from the table all the actors on the market are currently focused on the low medium range of the market leaving the space free for a high end focused new player.
Summary Description of the Business In a paragraph or two give a broad overview of the nature of your business, telling when and why the company was formed. As a side note here: The Plan should also integrate traditional offline programs with new media online strategies. It is very likely that you will find at least a number on a national level.
Once you have estimated the market size you need to explain to your reader which segment s of the market you view as your target market.Jun 20, · How to Write a Market Analysis. Three Parts: Conducting Market Research Drafting Your Market Analysis Polishing Your Market Analysis Community Q&A Every business plan should have a market analysis, where you identify your target market and provide information about your competitors%(28).
Sep 30, · To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how.
When you create a business plan, market analysis template helps you understand your market from different points of view. It helps you evaluate your current position and judge your future potential.
It shows you the direction to take and the dangers to avoid. When how to write a business plan is at the top of the SBA list of the ten steps in how to start a business, it tells you something about how important the experts consider it to be. Planning a business and writing a business plan is more than just having a location picked and a product or service to sell.
A key part of any business plan is the market analysis. This section needs to demonstrate both your expertise in your particular market and the attractiveness of the market from a financial standpoint. The target market is defined by the customer needs that create the market, the structural forces that govern operation within the market, and the attractiveness of the market based on strategic value, market size, market growth, and potential for profit/5(68).Download